Elite Group Holding just rolled out ART Elite Car Rental in the UAE, offering flexible, all-inclusive leases starting with Soueast SUVs and bringing Jetour models on board soon.
The service wraps every major cost (insurance, maintenance, registration, 24/7 roadside help) into one payment with zero down, letting drivers enjoy Soueast models like the S06, S06 DM, S07, and flagship S09 without long commitments.
Industry trackers say UAE car rental revenues should top about $182 million in 2025 and push toward $214.7 million by 2029. Elite Group Holding is strategically positioning itself ahead of this curve as demand accelerates. With Jetour set to follow, the launch of ART Elite Car Rental marks a bold expansion of the Group’s automotive footprint.
A Strategic Move into a Growing Market
The UAE’s car rental market is experiencing robust growth, driven by increasing demand for flexible transportation solutions among residents, tourists, and businesses. According to industry reports, the market is projected to reach approximately USD 5.24 billion by 2030, growing at a compound annual growth rate (CAGR) of 13.1% from 2025 to 2030 . Elite Group Holding’s entry into this sector through ART Elite Car Rental positions the company to capitalize on this upward trend.
All-Inclusive Leasing: A New Standard in Mobility
ART Elite Car Rental distinguishes itself by offering an all-inclusive leasing model that simplifies the vehicle rental experience. Customers can enjoy the benefits of driving a new vehicle without the traditional burdens associated with car ownership. Key features of the service include:
- Zero Down Payment: Customers can lease vehicles without any upfront costs.
- Comprehensive Insurance: Full coverage is included in the leasing package.
- Routine Maintenance and Service: Regular maintenance is handled by ART Elite Car Rental, ensuring vehicles remain in optimal condition.
- Registration and Licensing: All administrative aspects are managed by the company.
- 24/7 Roadside Assistance: Customers have access to round-the-clock support in case of emergencies.
- Flexible Payment Plans: Various payment options are available to suit different budgets and preferences.
This comprehensive approach is designed to provide peace of mind and convenience, appealing to a wide range of customers, from individuals and families to corporate clients.
Vehicle Lineup: Soueast and Jetour Models
At launch, ART Elite Car Rental offers a selection of Soueast vehicles, known for their reliability and value. The available models include:
- Soueast S06: A compact SUV suitable for urban driving.
- Soueast S06 DM: A dual-mode hybrid variant offering enhanced fuel efficiency.
- Soueast S07: A mid-size SUV combining comfort and performance.
- Soueast S09: The flagship model featuring advanced technology and premium features.
In the coming months, ART Elite Car Rental plans to expand its fleet to include Jetour models, further diversifying its offerings and catering to a broader customer base .
Enhancing Customer Experience Through Digitalization
Recognizing the importance of digital transformation in the automotive industry, ART Elite Car Rental is investing in technology to streamline the leasing process. Customers can expect user-friendly online platforms for vehicle selection, booking, and payment, as well as mobile applications for managing their leases and accessing support services.
This focus on digital solutions aligns with broader trends in the UAE’s car rental market, where online bookings and app-based services are becoming increasingly prevalent. The convenience and efficiency offered by these technologies are key factors in attracting and retaining customers in a competitive market.
Market Outlook and Competitive Landscape
The UAE’s car rental market is characterized by a mix of international and local players, including established companies like SIXT SE, Avis Budget Group, and The Hertz Corporation . ART Elite Car Rental’s entry introduces a new dynamic, particularly with its focus on flexible, all-inclusive leasing and its exclusive partnerships with Soueast and Jetour.
As the market continues to grow, driven by factors such as tourism, urbanization, and changing consumer preferences, companies that offer innovative, customer-centric solutions are likely to gain a competitive edge. ART Elite Car Rental’s approach positions it well to capture a share of this expanding market.
Conclusion
Elite Group Holding’s launch of ART Elite Car Rental represents a strategic expansion into a promising sector of the UAE’s economy. By offering flexible, all-inclusive leasing options and leveraging digital technologies, the company aims to meet the evolving needs of modern consumers. With a strong initial vehicle lineup and plans for future growth, ART Elite Car Rental is poised to make a significant impact on the UAE’s car rental industry.
